Video - Presentation

Thank you

Thank You Everyone for visiting our blog. This was really an amazing experience creating and managing a blog. We have learned a lot from this and thank you so much for your feedback. We think you guys would  like this new video presented by us about our brands and our blog. How we used the social media platforms to promote our brands and blog. Please watch the following Video.

Nike Infogram.

Blog Post 7:

Digital marketing campaigns for Lacoste are most successful and interesting

·         Our idea will be to give different discounts to regular customers specially the youths.

·         My audience is all the people who are the followers of lacoste and accounts on social media.

·         The major goal is to attract the consumers from social media and other channels towards using the application.

·         The Social media will be used as the social strategy to attract the traffic into the app. The use of social media will enable us to channel the online traffic into application

·         As mentioned above, the social media will be used to retain the existing customers and acquire the new consumers through various social media channels.

Marketing Campaign

Digital marketing campaign for branded shoes is most interesting and successful. I will create some new strategy to take this brands ahead and will make this brand more successful. They are already very popular but every company want to grow their business more and more.

• My idea is to provide 50% discount if anyone want to buy a pair of shoes at same time otherwise give them a 20% discount on each shoes so they will never go at other stores and will come regularly to our store.
• My target audience is a people who are in the age of 15-25 years old.
• The main goal is to attract customer through social media.
• They can send a discount coupons for particular time period to attract the customers by sending the coupons to their house.
• If we will able to attract the customers and if we can make them a regular customer then they will become a brand loyal after that they will not go anywhere else rather then us.

Content Marketing Nike

Brand Name:  Nike

Current Idea: Nike features different Sports celebrities to promote its products. These celebrities play roles in videos and has photoshoots wearing Nike products.

Idea: Nike should start an online campaign for all the social media users. The idea of Campaign should be that there will be an online contest of videos on Facebook, Fans will make their own videos featuring Nike products and send them to Nike official page on Facebook. The Videos will be judged by both Nike and social media users on basis of likes, comments, shares and other creative aspects. The winners will get Nike products like shoes, sport kits etc., as a prize.

 (http://www.annecarlini.com/, 2016)

Audience: audience will be all the Facebook users because there are 1.8billion Facebook users.

Goals: our goals are to build a strong fan base on Facebook. Using this contest, the people will visit the Nike Facebook page more often and they will promote their own videos which will promote the Nike Page with it. The likes and reach of the page will increase fast and some of these people will also visit the Nike website to buy products.

Planning: We are planning to launch this campaign in the end of spring because people can go out in nice weather and they can shoot some really cool videos. It will be easier for them to feature different products of Nike.

Platforms: We will be using two major social media platforms, which are Facebook and YouTube.

Woodland on Facebook

Woodland has less likes on the Facebook page as compare to lacoste. They keep their page updates with daily new posts and videos. They usually post 1 post every weak and keep the users engaged.  They have very good

response time to user comments. They are market giants and know that how to manage the social media networks.

Fan Page of Rebook

Reebok

1. Facebook- https://www.facebook.com/Reebok-running-shoes-665418486813325/?fref=ts

Reebok Running shoes is the name of this shoes and there are 2024 people who like their page and thaey did not post as often as to other site because as you can see there are very less number of people who like this. So they only post 5-6 times in a month and they just upload the images of the shoes on this page.

2. Twitter- https://twitter.com/search?q=%20shoes%20mens%20reebok&src=typd

The page has 692k followers and they post 10-12 times in a month which means it is very often and they just post the images of shoes which are forthcoming and twitter page is their major toll for promotion.

3. Google+- https://plus.google.com/111163918111020701685/videos

The page have 339 followers and 84436 viewers and the name of the page is Reebok fitness and they post 3-4 times in month and only post the stuff which is most popular now a days and which is in big demand in the market.