Brand Name:
Nike
Current Idea: Nike
features different Sports celebrities to promote its products. These celebrities
play roles in videos and has photoshoots wearing Nike products.
Idea: Nike
should start an online campaign for all the social media users. The idea of
Campaign should be that there will be an online contest of videos on Facebook,
Fans will make their own videos featuring Nike products and send them to Nike
official page on Facebook. The Videos will be judged by both Nike and social
media users on basis of likes, comments, shares and other creative aspects. The
winners will get Nike products like shoes, sport kits etc., as a prize.
Audience: audience
will be all the Facebook users because there are 1.8billion Facebook users.
Goals: our goals
are to build a strong fan base on Facebook. Using this contest, the people will
visit the Nike Facebook page more often and they will promote their own videos
which will promote the Nike Page with it. The likes and reach of the page will
increase fast and some of these people will also visit the Nike website to buy
products.
Planning: We are
planning to launch this campaign in the end of spring because people can go out
in nice weather and they can shoot some really cool videos. It will be easier
for them to feature different products of Nike.
Platforms: We
will be using two major social media platforms, which are Facebook and YouTube.
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