Introduction
SEO is
regarded as the process in which the visibility of the website of a particular
brand in the search engine is affected which in further results in improving
the brand image of that brand. The higher the brand rank in the SEO the higher
the attractiveness and its awareness which results in increasing the site usage
of that brand. So, in this assignment I am going to compare two shoes brands
named lacoste vs woodland in order to find that which brand is good. Through
these findings we should find out which brand has a stronger Search Engine
Optimization.
lacoste website
SEO Considerations
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locastae
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URL:
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http://www.lacoste.com/ca/en/lacoste/?utm_source=bing&utm_medium=cpc&utm_term=lacoste&utm_campaign=B_Lacoste%20CA%20-%20Brand%20Alone&utm_content=Alone_Ph&c3apiks=360_2144&s_kw=lacoste&s_cat=B_Lacoste%20CA%20-%20Brand%20Alone&s_ag=Alone_Ph&s_e=bing
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Keywords used on each site:
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Formal shoes ,outdoor shoes,sneakers
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o
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Almost 10
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Locations of keywords:
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Extreme left corner
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Keywords in URL:
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Lacoste
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<title>
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Locastae shoes
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<meta name="description"
content=“”/>
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<html lang="en"><head><meta
charset="utf-8" /><meta name="viewport" content="width=device-width,initial-scale=1"><script>var
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<meta name="keywords"
content=""/>
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Not available in the source.
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Site upload speed:
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Quality of written content:
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Quality is similar as compare to woodland
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Quality of Visual Content:
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Design quality is quite attractive
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Alt Text used:
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19 alt text attributes
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Captions used:
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Not available
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Quality of Layout:
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The quality of layout is good and they also
had the good background and text colors.
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Call-to-action:
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Not available.
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Mobile Friendly:
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The webpage is totally optimized for mobile
visitors
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Content is “shareable”:
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No sharing option is made available.
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Links to Social Media:
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Facebook:
https://www.facebook.com/LacosteUS/?brand_redir=25440047420
Twitter:
https://twitter.com/LACOSTE
You tube
https://www.youtube.com/user/lacosteofficial
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SERP ranking results when using keywords
from this table:
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72%out of 100
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woodland
SEO Considerations
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woodland
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locastae
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URL:
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https://ca.images.search.yahoo.com/search/images;_ylt=AwrBTv4S9sNW.oEAh3HrFAx.;_ylu=X3oDMTB0N2Noc21lBGNvbG8DYmYxBHBvcwMxBHZ0aWQDBHNlYwNwaXZz?p=woodland+official+site&fr=mcafee&fr2=piv-web
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http://www.lacoste.com/ca/en/lacoste/?utm_source=bing&utm_medium=cpc&utm_term=lacoste&utm_campaign=B_Lacoste%20CA%20-%20Brand%20Alone&utm_content=Alone_Ph&c3apiks=360_2144&s_kw=lacoste&s_cat=B_Lacoste%20CA%20-%20Brand%20Alone&s_ag=Alone_Ph&s_e=bing
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Keywords used on each site:
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Formal shoes, snow shoes
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Formal shoes ,outdoor shoes,sneakers
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o
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8 to 10
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Almost 10
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Locations of keywords:
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Right behind the image
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Extreme left corner
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Keywords in URL:
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Woodland, shoes
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Lacoste
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<title>
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Woodland shoes
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Locastae shoes
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<meta name="description"
content=“”/>
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<html lang="en"><head><meta
charset="utf-8" /><meta name="viewport" content="width=device-width,initial-scale=1"><script>var
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||||||||||||
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<meta name="keywords"
content=""/>
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Not available
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Not available in the source.
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Site upload speed:
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`
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Quality of written content:
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The logo is clearly visible
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Quality is similar as compare to woodland
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Quality of Visual Content:
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Good and attractive
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Design quality is quite attractive
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Alt Text used:
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17 Alt text attributes.
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19 alt text attributes
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Captions used:
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Not Available
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Not available
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Quality of Layout:
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The background and the text used is good as
it is not too light and there is no extra designs on the webpage. So, overall
the quality of layout is good.
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The quality of layout is good and they also
had the good background and text colors.
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Call-to-action:
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Not available.
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Not available.
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Mobile Friendly:
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Website is mobile friendly as there is no
embedded objects found.
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The webpage is totally optimized for mobile
visitors
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Content is “shareable”:
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No sharing option is made available.
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No sharing option is made available.
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Links to Social Media:
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Facebook: https://www.facebook.com/thewoodlandsmusic
Twitter: https://twitter.com/Woodland_shoes
YouTube:
https://www.youtube.com/watch?v=b1sNeV85bbE
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Facebook:
https://www.facebook.com/LacosteUS/?brand_redir=25440047420
Twitter:
https://twitter.com/LACOSTE
You tube
https://www.youtube.com/user/lacosteofficial
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SERP ranking results when using keywords
from this table:
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70%out of 100
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72%out of 100
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Summary:
For the
lacostae, their main strengths that impacts their image is their organized web
page which is very attractive to everyone and for the woodlandtheir main
strength is the amount of information that they provide on their website for
different style of their brand.. Talking about the quality of visual and
written content, both of them are similar to each other and in the google
trends most of the research regarding both of these is done near the new year
and Christmas days.
