Introduction

SEO is regarded as the process in which the visibility of the website of a particular brand in the search engine is affected which in further results in improving the brand image. The higher the brand rank in the SEO the higher the attractiveness and its awareness which results in increasing the site usage of that brand. So, in this assignment I am going to compare two shoes brands named Puma and Reebok in order to find that which brand is good. Through these findings we should find out which brand has a stronger Search Engine Optimization. 

Puma Website

URL	http://ca.puma.com/en_CA/home?mktId=PS:JDigital:Adwords:CA|Brand|X|PUMA|Exact&gclid=Cj0KEQiArou2BRDcoN_c6NDI3oMBEiQANeix5qjIbIogbIu99s3NpcZYj3X_iQ3sQYUY2HccWk8RLSUaAlM48P8HAQ
Keywords used on each site:	Athletic shoes, formal shoes, Sneakers
Frequency of Keywords:	7to8
Locations of keywords	Both side of the page
Keywords in URL:	Athletic shoes, formal shoes, Sneakers
<title>	Puma Shoes
<meta name="description" content=“”/>	<meta name="description" content="Shop the largest selection of PUMA&reg; styles online including shoes, running gear, &amp; more. Plus: Free Shipping with min. purchase &amp; Free Returns on all US orders." />
<meta name="keywords" content=""/>	<meta name="keywords" content="Puma CA" />
Site upload speed:	Not mentioned
Quality of written content:	Quality of shoes are properly visible
Quality of Visual Content:	Good and attractive
Alt Text used:	16Alt text attributes.
Captions used:	Not available
Quality of Layout:	The background is very good and attractive of the page
Call-to-action:	Not Available
Mobile Friendly:	Website is mobile friendly as there is no fake objects found.
Content is “shareable”:	Sharing option is available.
Links to Social Media:	Facebook https://www.facebook.com/search/top/?q=puma%20shoes Twitter https://twitter.com/PUMA?ref_src=twsrc^google|twcamp^serp|twgr^author YouTube https://www.youtube.com/watch?v=TGeF4vf9K1A
SERP ranking	88% out of 100

Reebok Website

URL	www.reebok.ca/on/demandware.store/Sites-Reebok-CA-Site/en_CA/Default-Start?&cm_mmc=RbkSEM_google_ecom-_-Trademark-_-Core-Exact-_-reebok&cm_mmca1=CA&cm_mmca2=e
Keywords used on each site:	Athletic shoes, formal shoes, Sneakers
Frequency of Keywords:	Almost8
Locations of keywords	Left corner
Keywords in URL:	Athletic shoes, formal shoes, Sneakers
<title>	Reebok Shoes
<meta name="description" content=“”/>	<meta name="description" content="Shop Reebok CrossFit Shoes and Apparel, ZQuick and Training Gear from the Reebok Canada Official Website. Free Shipping and Returns on All Orders."/>
<meta name="keywords" content=""/>	Not available in the source
Site upload speed:	Not mentioned
Quality of written content:	Quality is not similar to other one
Quality of Visual Content:	Unique designs are available
Alt Text used:	14Alt text attributes.
Captions used:	Not available
Quality of Layout:	Color combination of the webpage is very nice
Call-to-action:	Not Available
Mobile Friendly:	Site is only available on laptops not on the phone
Content is “shareable”:	Sharing option is available.
Links to Social Media:	Facebook https://www.facebook.com/search/top/?q=reebok Twitter https://www.facebook.com/search/top/?q=reebok YouTube https://www.youtube.com/user/reebok
SERP ranking	70% out of 100

Summary:

For Puma, their main strengths that impacts their image they made on their webpage which attract the people to buy their product as compare to Reebok and on the other hand Reebok has good color combination and have unique design in their brand which attract the people to buy their product. The keywords for both the brands are same for example Athletic Shoes, Sneakers except Formal Shoes Reebok sells very less product in Formal Shoes as compare to Puma.

Conclusion:

Overall, both Puma and Reebok had great impact on their customer’s minds. But talking about the popularity I think Puma is the winner of the SEO search analysis as their website is more organized and their background and SERP ranking is also more than the Reebok as you can see above.