Nike and Adidas, SEO Analysis.

The Following post shows the SEO Analysis of top two brands of Shoe industry 'Nike' and 'Adidas'.

Introduction to Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. Companies perform SEO campaigns to create the visibility for a certain service, or product that they sell. In Shoe industry Nike and Adidas are the best and most preferable brands all over the globe. Both these companies are also biggest competitor of each other. Using different keyword sentences like “Sport Shoe, Casual Shoe, Basketball Shoe”, Companies are attracting more audience towards their website. Both Nike and Adidas are using Dynamic style on their website.

Nike Website

Nike Official Website

URL:	http://www.nike.com/ca/en_gb/
Keywords used on each site:	Basketball shoe, Nike Air, Air Jordan, Nike Sportswear, NikeLab, Just Do It Sports shoe, Casual Shoe, Men’s shoe, Women’s Shoe.
Locations of keywords:	Homepage and Category pages <div> tag and <Label> tag in body
Keywords in URL:	Nike
<title>	Nike Official Site. Nike.com (CA)
<meta name="description" content=“”/>	Free delivery on orders over €50 | Free returns on all orders | Shop the latest Nike products and discover Nike sports, athletes, technology & more.
<meta name="keywords" content=""/>	N/A
Site upload speed:	Very Fast
Quality of written content:	Excellent
Quality of Visual Content:	Excellent Slideshow of images and graphic image is used.
Alt Text used:	No
Captions used:	Yes
Quality of Layout:	Quality of layout is really amazing. Content is divided into categories and these categories takes you to next page where you can find more categories related to that content.
Anchor Text:	N/A
Mobile Friendly:	Yes. m.nike.com

Adidas Website

Adidas Website.

URL:	http://www.global.adidas.com/
Keywords used on each site:	Tubular, Adidas originals, Adidas Neo Label, MI Adidas, Adidas Football, Men’s Shoe, Sports Shoe, Casual Shoe, Women’s Shoe, Original Shoes, Basketball Shoe, Kids shoe.
Locations of keywords:	Homepage, categories, men’s shoes pages <span class> tag, <li> tags, and <Span> tag In body.
Keywords in URL:	Adidas
<title>	adidas Online | Be The Difference
<meta name="description" content=“”/>	Be The Difference. Discover the new adidas football with X and ACE. Shop shoes and clothing of adidas Football, Originals, Running, Training and more
<meta name="keywords" content=""/>	N/A
Site upload speed:	Very Fast
Quality of written content:	Good
Quality of Visual Content:	Good Slideshow of images.
Alt Text used:	No
Captions used:	Yes
Quality of Layout:	Quality of layout is really good. Content is divided into menu which when clicked opens a submenus related to that content.
Anchor Text:	explore our latest arrivals SHOP ALL NEW ARRIVALS
Mobile Friendly:	Yes m.adidas.com
Content is “shareable”:
Links to Social Media:	Available

Summary

Nike Strengths are its well-designed website for both desktop and mobile users, which is fast and easy to your way around the stuff available on website. Homepage consist of different images used as slideshow featuring different types of products and these images includes the links to explore them further. Adidas is also using almost the same kind of design for its website but with different sort of menu and options. When searching for content using keywords like “Men’s Shoe, Basketball Shoe, Air Jordan, Women’s Shoe” Nike has higher rank and when searching for content using Keywords like: original Shoes, Kids shoe, Soccer Shoe, Adidas has higher rank. Both sites have so many keywords in common but they are different in their sub categories like Nike has Air Jordan and Adidas has Adidas Original brand under them.

Conclusion

In Shoe Industry Both Nike and Adidas are best brands. Using keywords like basketball shoe, soccer shoe, and kids shoe, both brands are attracting audience towards their websites. According to my opinion the overall winner of SEO Analysis is Nike because of its more attracting website design.

Author- Devinder Singh Hayer