Introduction to Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. Companies perform SEO
campaigns to create the visibility for a certain service, or product that they
sell. In Shoe industry Nike and Adidas are the best and most preferable brands
all over the globe. Both these companies are also biggest competitor of each
other. Using different keyword sentences like “Sport Shoe, Casual Shoe,
Basketball Shoe”, Companies are attracting more audience towards their website.
Both Nike and Adidas are using Dynamic style on their website.
Nike Website
 |
| Nike Official Website |
URL:
|
|
Keywords used on each site:
|
Basketball shoe, Nike Air,
Air Jordan, Nike Sportswear, NikeLab, Just Do It Sports shoe, Casual Shoe,
Men’s shoe, Women’s Shoe.
|
Locations of keywords:
|
Homepage and Category pages
<div> tag and
<Label> tag
in body |
Keywords in URL:
|
Nike
|
<title>
|
Nike Official Site. Nike.com
(CA)
|
<meta
name="description" content=“”/>
|
Free delivery on orders over
€50 | Free returns on all orders | Shop the latest Nike products and discover
Nike sports, athletes, technology & more.
|
<meta
name="keywords" content=""/>
|
N/A
|
Site upload speed:
|
Very Fast
|
Quality of written content:
|
Excellent
|
Quality of Visual Content:
|
Excellent
Slideshow of images and graphic image is used. |
Alt Text used:
|
No
|
Captions used:
|
Yes
|
Quality of Layout:
|
Quality of layout is really amazing.
Content is divided into categories and these categories takes you to next
page where you can find more categories related to that content.
|
Anchor Text:
|
N/A
|
Mobile Friendly:
|
Yes.
|
Adidas Website
 |
| Adidas Website. |
URL:
|
|
Keywords used on each site:
|
Tubular, Adidas originals,
Adidas Neo Label, MI Adidas, Adidas Football, Men’s Shoe, Sports Shoe, Casual
Shoe, Women’s Shoe, Original Shoes, Basketball Shoe, Kids shoe.
|
Locations of keywords:
|
Homepage, categories, men’s
shoes pages
<span class> tag, <li> tags, and <Span> tag
In body.
|
Keywords in URL:
|
Adidas
|
<title>
|
adidas Online | Be The Difference
|
<meta
name="description" content=“”/>
|
Be The Difference. Discover the
new adidas football with X and ACE. Shop shoes and clothing of adidas
Football, Originals, Running, Training and more
|
<meta
name="keywords" content=""/>
|
N/A
|
Site upload speed:
|
Very Fast
|
Quality of written content:
|
Good
|
Quality of Visual Content:
|
Good
Slideshow of images.
|
Alt Text used:
|
No
|
Captions used:
|
Yes
|
Quality of Layout:
|
Quality of layout is really
good. Content is divided into menu which when clicked opens a submenus
related to that content.
|
Anchor Text:
|
explore our latest arrivals SHOP
ALL NEW ARRIVALS
|
Mobile Friendly:
|
Yes
m.adidas.com |
Content is “shareable”:
|
|
Links to Social Media:
|
Available
|
Summary
Nike Strengths are its well-designed website for both desktop and mobile
users, which is fast and easy to your way around the stuff available on
website. Homepage consist of different images used as slideshow featuring
different types of products and these images includes the links to explore them
further. Adidas is also using almost the same kind of design for its website
but with different sort of menu and options. When searching for content using
keywords like “Men’s Shoe, Basketball Shoe, Air Jordan, Women’s Shoe” Nike has
higher rank and when searching for content using Keywords like: original Shoes,
Kids shoe, Soccer Shoe, Adidas has higher rank. Both sites have so many
keywords in common but they are different in their sub categories like Nike has
Air Jordan and Adidas has Adidas Original brand under them.
Conclusion
In Shoe Industry Both Nike and Adidas are best brands. Using keywords
like basketball shoe, soccer shoe, and kids shoe, both brands are attracting
audience towards their websites. According to my opinion the overall winner of
SEO Analysis is Nike because of its more attracting website design.
Author- Devinder Singh Hayer
Author- Devinder Singh Hayer
