Video - Presentation

Thank you

Thank You Everyone for visiting our blog. This was really an amazing experience creating and managing a blog. We have learned a lot from this and thank you so much for your feedback. We think you guys would  like this new video presented by us about our brands and our blog. How we used the social media platforms to promote our brands and blog. Please watch the following Video.

Nike Infogram.

Blog Post 7:

Digital marketing campaigns for Lacoste are most successful and interesting

·         Our idea will be to give different discounts to regular customers specially the youths.

·         My audience is all the people who are the followers of lacoste and accounts on social media.

·         The major goal is to attract the consumers from social media and other channels towards using the application.

·         The Social media will be used as the social strategy to attract the traffic into the app. The use of social media will enable us to channel the online traffic into application

·         As mentioned above, the social media will be used to retain the existing customers and acquire the new consumers through various social media channels.

Marketing Campaign

Digital marketing campaign for branded shoes is most interesting and successful. I will create some new strategy to take this brands ahead and will make this brand more successful. They are already very popular but every company want to grow their business more and more.

• My idea is to provide 50% discount if anyone want to buy a pair of shoes at same time otherwise give them a 20% discount on each shoes so they will never go at other stores and will come regularly to our store.
• My target audience is a people who are in the age of 15-25 years old.
• The main goal is to attract customer through social media.
• They can send a discount coupons for particular time period to attract the customers by sending the coupons to their house.
• If we will able to attract the customers and if we can make them a regular customer then they will become a brand loyal after that they will not go anywhere else rather then us.

Content Marketing Nike

Brand Name:  Nike

Current Idea: Nike features different Sports celebrities to promote its products. These celebrities play roles in videos and has photoshoots wearing Nike products.

Idea: Nike should start an online campaign for all the social media users. The idea of Campaign should be that there will be an online contest of videos on Facebook, Fans will make their own videos featuring Nike products and send them to Nike official page on Facebook. The Videos will be judged by both Nike and social media users on basis of likes, comments, shares and other creative aspects. The winners will get Nike products like shoes, sport kits etc., as a prize.

 (http://www.annecarlini.com/, 2016)

Audience: audience will be all the Facebook users because there are 1.8billion Facebook users.

Goals: our goals are to build a strong fan base on Facebook. Using this contest, the people will visit the Nike Facebook page more often and they will promote their own videos which will promote the Nike Page with it. The likes and reach of the page will increase fast and some of these people will also visit the Nike website to buy products.

Planning: We are planning to launch this campaign in the end of spring because people can go out in nice weather and they can shoot some really cool videos. It will be easier for them to feature different products of Nike.

Platforms: We will be using two major social media platforms, which are Facebook and YouTube.

Woodland on Facebook

Woodland has less likes on the Facebook page as compare to lacoste. They keep their page updates with daily new posts and videos. They usually post 1 post every weak and keep the users engaged.  They have very good

response time to user comments. They are market giants and know that how to manage the social media networks.

Fan Page of Rebook

Reebok

1. Facebook- https://www.facebook.com/Reebok-running-shoes-665418486813325/?fref=ts

Reebok Running shoes is the name of this shoes and there are 2024 people who like their page and thaey did not post as often as to other site because as you can see there are very less number of people who like this. So they only post 5-6 times in a month and they just upload the images of the shoes on this page.

2. Twitter- https://twitter.com/search?q=%20shoes%20mens%20reebok&src=typd

The page has 692k followers and they post 10-12 times in a month which means it is very often and they just post the images of shoes which are forthcoming and twitter page is their major toll for promotion.

3. Google+- https://plus.google.com/111163918111020701685/videos

The page have 339 followers and 84436 viewers and the name of the page is Reebok fitness and they post 3-4 times in month and only post the stuff which is most popular now a days and which is in big demand in the market.

Fan pages for Nike

Nike

1.       Facebook- https://www.facebook.com/Tango.Offical.nr1/

Name of the fan page is Nike lovers. Page has 11,840 likes and the content promotes the Nike shoes. New and trending shoe images are posted on this page. The page posts 30-40 posts in a month and 90% of these posts are images about Nike shoe products.

2.       Twitter- https://twitter.com/NikeShoe_NS

This fan page has 2,728 followers and 371 tweets. The page posts all the stuff related to the Nike. Page posts 15-20 posts a month and almost all of these posts include the images of Nike’s latest shoes and famous shoes.

3.       Google+ - https://plus.google.com/communities/107768904836354935962

The name of this page is Nike Lovers. This fan community on Google+ has 44,670 members and this page is really active. 7-8 posts are posted by the fans each day and most of these posts are related to Nike products. The content posted on this page is Nike product images and links to different articles.

Lacoste page on Facebook

Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo. The Company has a strong social media presence on Facebook, twitter, Instagram, YouTube, Instagram, Pinterest, LinkedIn, and google+.  We will try to analyse the social media strategy of the company. We make lacoste to increase its social networking by making blogs and post new thing and upcoming brand of lacoste

As the Facebook is the most widely used social media among the people.Lacoste has near about 10 million likes on Facebook and and mainly active on Facebook


Fans created Facebook page and have 14 M like on thier page

Fan Page of Puma

Puma

1. Facebook- https://www.facebook.com/PUMA/

Name of the page is Puma clothing and created by Puma. There are 15090493 people who like their page on Facebook. But they are not to often in posting the post as compatible to other sites like Google+, YouTube, Twitter etc. They just update their page ones or twice in the month.

2.Twitter- https://twitter.com/search?q=puma&src=typd&lang=en

Puma clothing is the name of this page and there 61.9k tweets right now on this page. The page post 7-8 times in a month  because Twitter is famous page as compare to other so they keep on updating their Twitter page day to day . They post the links for new products and also post the videos and images to promote their new product on twitter.

3. Google+-https://plus.google.com/100274349940278774897/posts

There are several pages on Google but i like this page the most and it have 1474 followers and 31095 viewers. This page post 2-3 times in a month and they just upload the images of the products which are going to come in the market in upcoming days.

Fan pages for Brand Adidas (Nike)

Adidas

1.     Facebook- https://www.facebook.com/Adidas.Lovers.Stephane

Name of this fan page is “Adidas lovers”, This page is created by a fan of Adidas brand. Page has 246,726 likes. The page doesn’t post often. Most of the posts on this page are images, these images are of Adidas products like shoes, clothing etc. Some of the posts also include links and official Adidas website links.

2.     Twitter- https://twitter.com/adidasalerts

Name of this fan page is Adidas alerts. The fan page has 20.8k followers and 4,082 tweets. The page posts at least 6-7 posts in a day. Most of these posts are related to Adidas Shoes and upcoming Adidas products. The fan page also promotes its own website where they sell different types of Adidas shoes. The posts have images attached with them and links to the website.

 3.  Google+ - https://plus.google.com/u/0/collection/UFcIU

Google+ doesn’t have many fan pages for Adidas. I just found one which has only 13 followers. The name of the fan page is Adidas. Most of the posts on this fan page are related to the Adidas products. The images of Adidas shoes and other products are posted on this page.

Blog Post 4: YouTube

   LACOSTAE

·         LACOSTE posts the video on YouTube after couple of weeks.

·         The video is generally maximum of 2-3 minutes. They make the videos so interesting to attract the audience.

·         Recent successful videos are: https://www.youtube.com/watch?v=bu2ht9c-FFU

·                     12.5klikes

 

WOODLAND

·         Woodland posts the video once in a month.

·         The content of video includes: 2-3 minutes in length.

Recent successful videos are: https://www.youtube.com/watch?v=J8vwyw9MbbE

Blog Post 5:

Lacoste page on Facebook

Puma-YouTube

YouTube is very popular tool to promote the product of any company. I think every company is using this tool and there are 147359 subscribers and very huge amount 1838412 viewer on YouTube. They use to promote their brand by posting different different videos for their new product and they post near about 15-18 videos in month. From last 25 videos we can say that they are using a 50-50 rule but in case of YouTube 50-50 rule does not matter because we just want to promote our brand and that we can promote by posting new videos day to day.

The most recent video is same as of the google about Puma XT shoes.

Reebok-YouTube 

Reebok channel have 80145 subscribers and 13286876 views and that is increasing day day which are a good signs for any brand. They are using the same strategy to promote their brand by posting new videos on YouTube but they are not posting as much videos as Puma. They just post 5-7 Videos every month on YouTube. According to last 25 videos we can clearly see that they are not focused on 50-50 rule because they just want to promote their product and they are doing so by uploading a new videos to aware their customers or viewers.

The most recent news is they all just want to be athletic and keep their body fit and healthy.

Nike and Adidas YouTube presence

Adidas-Youtube.

In Case of YouTube, the activities regarding posting new stuff for users is quite impressive. The YouTube channel of Adidas is having 355,558 subscribers and remarkable 164,071,085 views.  Adidas even has different channels for their different products related to different sports like AdidasGolf, AdidasTennis etc. On all these channels Adidas features the celebrities related to that particular sports in their videos. Which I think is really impressive strategy. Their channel related to tennis products features the Tennis stars and cricket related product channel features Star players from Cricket. I think in case of YouTube 50-50 rule doesn’t matter because it’s all about promoting your products and brand using different promotional videos. Adidas posts around at least 3-4 videos in a month.

The most famous videos from the YouTube channel was featuring Brazilian volleyball player “Jaqueline Carvalho”. This video got 3,015,977 views and 288 likes in 3 weeks.

Nike- YouTube

Nike YouTube channel has 247,561 subscribers and 58,488,084 views. The channel has around 198 videos featuring different celebrities like sports players and Hollywood actors. Nike posts at least 3-4 videos per month to promote their unique, new and upcoming products. Nike has also given the links to their other social media fan pages on youtube channel. For i.e you can see the links to their social media channels at the end of the videos. The  most recent videos of nike are featuring Hollywood Actor/Comedian “Kevin Hart”.

The most famous videos from the latest 25 video is Nike’s official advertisement. This video got 10,405,239 views and 31.789 likes in 4 months. This video got a lot of attention from YouTube users and got so many positive comments.

Blog post 3:

Instagram

lacoste has more followers and posts on Instagram as compared to Woodland.

Lacoste

·         lacoste posts usually at weekends as well on special occasions.

·         lacoste posts event videos, photos, and music videos celebrating their joy

.

Successful post are.

lacoste

Verified

Lacoste

 Everyday snapshots of Lacoste in the city. Discover more now onLacoste.com

·         1,943 posts

·         1.4m followers

·         195 following

Puma-Google+

As expected Puma has a great image on Google+ as well. There are 480561 followers and 23782567 who viewed there page and they post their post 10-15 times in a month. They use to update their product on Google+ to attract the customers. According to last 25 posts we can say that they use a 50-50 rule because they continuously promote their products on it.

The most recent news is they launch their new product which is especially for athlete and is knows as Pulse XT.

Reebok Google+

Reebok has very great image on google+ as expected and there are 692602 followers and 4810333 people who like their page and they are quite often to view there page on Google+. They use to post the post 10 times in a month which is not much familiar to others. From last 25 posts we can say that they are using 50-50 rule because their products on google+.

Kendrick Lamar surprise the youth by joining the Reebok and promote the Reebok brand and this is the most recent news for Reebok.

Nike and Adidas use of Google+

Nike -Google+ 

Nike has really strong presence on Google+. Its Google+ account has 4,383,390 followers and 48,441,395 views. Nike posts 2-3 post over period of 1 week. Nike share its product pictures and use sports celebrities to promote them. After observing last 25 posts by Nike on the Google+ I can say that Nike doesn’t use 50-50 rule much because almost all of these posts are promoting Nike shoes in one way or another. Some of these posts consist of images and links. Other posts are featuring stars from different sports promoting Nike products.

The most famous post from these post is featuring +Neymar Junior. This post contains link to the official website of Nike where Neymar is featured wearing Nike shoes. This post so far has gotten +5626 and 412 shares.

 Adidas – Google+

Google+ account of Adidas has 2,554,082 followers and 111,455,273 views. Adidas posts 15-20 posts in a month on its account. More than 80% of these posts are videos which are featuring famous sports player in the video, this is how Adidas promotes it existing and upcoming products on the social media. These videos are having links to the official website of Adidas from where you can read more about the products or you can go ahead and purchase them.

After observing the last 25 posts by Adidas on Google+, I can say that Adidas doesn’t use 50-50 rule on its Google+ account because almost all the posts have direct links to the official website. The most famous post from the recent posts of Adidas is Introducing Futurecraft Tailored Fibre by Adidas.