Adidas-Youtube.
In Case of YouTube,
the activities regarding posting new stuff for users is quite impressive. The
YouTube channel of Adidas is having 355,558 subscribers and remarkable
164,071,085 views. Adidas even has
different channels for their different products related to different sports
like AdidasGolf, AdidasTennis etc. On all these channels Adidas features the
celebrities related to that particular sports in their videos. Which I think is
really impressive strategy. Their channel related to tennis products features
the Tennis stars and cricket related product channel features Star players from
Cricket. I think in case of YouTube 50-50 rule doesn’t matter because it’s all
about promoting your products and brand using different promotional videos.
Adidas posts around at least 3-4 videos in a month.
The most famous
videos from the YouTube channel was featuring Brazilian volleyball player “Jaqueline
Carvalho”. This video got 3,015,977 views and 288 likes in 3 weeks.
Nike- YouTube
Nike YouTube channel has 247,561 subscribers and 58,488,084
views. The channel has around 198 videos featuring different celebrities like
sports players and Hollywood actors. Nike posts at least 3-4 videos per month
to promote their unique, new and upcoming products. Nike has also given the links to their other social media fan pages on
youtube channel. For i.e you can see the links to their social media channels
at the end of the videos. The most recent
videos of nike are featuring Hollywood Actor/Comedian “Kevin Hart”.
The most famous videos from
the latest 25 video is Nike’s official advertisement. This video got 10,405,239
views and 31.789 likes in 4 months. This video got a lot of attention from
YouTube users and got so many positive comments.
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